Bulk mailing is simply the act of sending a lot of email messages at
once. Bulk e-mail is the legal and ethical alternative to mass
mailing random e-mail addresses. The concept is sending as many
people your message as possible whilst observing proper online
business ethics and your ISP agreement. Bulk mailing has always been
a controversial issue. It is very important to follow the guidelines
and be aware of the various legalities relating to bulk mailing
before you start your bulk mailing campaign.
What's the difference between Bulk Mail and Spam?
Bulk Email is 100% legal according to all US & Europe laws.
Spam is the sending of unsolicited commercial email while
incorporating means of hiding your identity which is illegal. If you
have read our Bulk Email Laws Section, you would already know that
federal law ( s.887 ) requires that you use a valid return email
address, offer a valid means of removal from your mailing lists and
fulfill those remove requests within 5 days of the request.
Furthermore, you must also make no attempts to fake or remove the
headers in your emails.
( The Legal Option )
In order to stay within federal laws so that you are bulk emailing
and not spamming you must:
- Use a Valid Return Address
- Offer and honor a means of removal from your mailings.
- Make no attempts for forge or remove the headers from your emails.
If you incorporate the above policies into your everyday routine you
will meet all federal guidelines. Do not forget that there are
different countries with different laws and although their laws are
similar to the federal law we do suggest reading them all as they do